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Cable TV feeling the pich as the recession kicks in for life

As the biggest recession known to most of us gets into full swing, the cable TV companies are facing big problems. Subscribers to these ‘luxury’ services are wait to cut their monthly outgoings. And even worse, the advertisers are cutting costs too. So the cable companies are facing a double whammy.
When times get hard, viewers reduce any expenses that are not considered absolutely requisite. With other ways of watching TV available for free, such as catch up tv and live internet tv. The cable services are right at the spirit line of luxyury expenditures.

As for advertisers, these companies are all cutting down on their advertising budgets as a origin line of defense in this recession and the cable operators are seeing a lot of advertising contracts either cancelled or scaled down.

 Also a growing of TV watching homes are opting completely out of pay TV and buying freeview set top boxes in readiness for the digital TV standard in early 2009.
 

So, although the cable companies still have the lions share of the market, times are changing and they need to adapt and second thought its strategies for subscribers and advertisers or the real defective times may be during 2009.

The BBC’s iPlayer, although a toppingly designed TV portal is not always suitable for kids, so the BBC have only gone and launched a cosset friendly iPlayer so kids can watch it’s internet tv service.
Known as the ‘CBBC iPlayer’. It will let kids catch up with all of their favorite TV shows and give parents peace of mind in knowing that they are not watching unsuitable fabric that is broadcast after the watershed and suitable for adults only.

So kids, stop looking at all that fully grown up stuff that’s unsuitable and start watching the Tweenies.

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